I came across a blog today which talked of research carried out by the Kansas City Star Tribune. Apparently, the Kindle is an 'astounding success with seniors ... (because of its) ..portability, accessibility, affordability, readability and availability'.
I like this! It augurs well for publishers of original ebooks. I think Americans (as always) are further ahead in adopting new ways of reading than we are in the UK. Since setting up my digital publishing business, lots of people, not just those designated seniors, have told me firmly that they would never read a novel on screen. Yet if only they were to give it a go, they would discover what a pleasant - and different - experience it is to reading a print book. Both print and digital have their place.
blog-thoughts on fiction writing and digital publishing
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