Ariadne's thread

Exploring ways to publicise WRD is daunting.  I've started creating and running some Facebook ads.  While setting this up I went off in many different directions, led by Help buttons and Like buttons and the videos and photos of Facebook friends.  Somehow I got involved this morning in checking out the website of someone living in South California.  My first Facebook ad delivered him to my doorstep as a follower.  He sounds like an active and experienced worker on the social network self-promotion circuit.   Or did he arrive via the Adwords campaign I'm running?  What kind of thread would Ariadne provide to help an internet maze adventurer?  The Back button helps me re-wind my way to the start but I could do with something more like a visual map to see where I've been and where I want to find again.  Add to Favourites gets quite clogged up.  Spring-cleaning takes time.    Is it worth all this mind-drain?  Should I perhaps get back to the ivory tower with papyrus and reed pencil?